Mes que un Club- More than a club ?

"Mes que un Club"- More than a club. Cesc Fabregas has joined Barcelona for £30million plus £5million add ons. His "dream has come true",delighted Barcelona fans greeted him in a "Galatico" manner at a packed Camp Nou.

FC  Barcelona's fierce rivalry with Real Madrid stemmed back to the time Genreral Franco was dictating Spain. At time several Barcelona players had been enlisted in the general's ranks. However they had become unhappy at the way the regime was implemented. To add futher haterd towards General Franco,Barcelona's president at the time Josep Sunyol was murdered by General's army. As a protest a group of fans rebelled against the government and General Franco. This group is now known as the people of Catalonia.  Barcelona football club was formed.
The stage was set for an intense rivalry, Barcelona vs Real Madrid. Tensions regulary flair between the two sided in the "El Classico's. After all this is "more than a football match" .

Real Madrid have always been brash,bold and attention seeking. Everything they do seem's to have a publicity aspect involved. The astronomical amounts of money spent on players, the whole "Galatico" policy.  Plucking all the worlds best starts and forming a team together. Barcelona on the other hand, have always relied heavily on its youth academy, promoting youngster from the local area training them at La Masia . Giving back to the community in essence.

However; Barcelona are starting to embody the Real Madrid policy, parading their latest signing inventing their own "Galiticos". The amount of publicity and news coming out of the  management at Barcelona is at an all time high. It seems like every manager/player has their own opinion on what's best for the club. A recent example is when Pep Guardiola talked about the stresses on managing the Barcelona team. His constant battle to appease the directors of the club. Many reports have highlighted his "strained relationship" with the president Sandro Rosell.
Barcelona FC, previously had no sponsership, they then had a charity; Unicef across the front of their shirts fitting in with their family attitude; now its splashed across with Unicef and Qatari Foundation receving £30million per year for five years. Maybe Barcelona's marketing think tank accquired Unicef as a ploy to fit in with their "Mes que un Club" philosophy . At the time  the Barcelona president Joan Laporta said

"It will not be the brand name of a corporation. It will not be a commercial to promote some kind of business. It will be the logo of Unicef. Through Unicef, we, the people of FC Barcelona, the people of Barça, are very proud to donate our shirt to the children of the world who are our present, but especially are our future."

Barcelona's debt has been mentioned at £369.5 million. £65milion was spent in one season with the purchase of Zlatan Ibrahimovic .Barcelona could no longer continue to ignore such a lucrative revenue stream, especially with Uefa introducing the Financial Fair Play legislation that will require clubs competing in Europe to break even.
Fans and samaritans had protested at the commercialism, over times they faded. Barcelona FC have been left with a large profit. They are more than  club. They are "Un negocio" - a business.